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There’s something different about us

March 29th, 2021

You may have noticed something different about us today.

Did you see our new logo on social media? Maybe you noticed a difference on our website, booking site, or even the app.

Whilst providing our members with pay-as-you-go cars over the past few months, we’ve been working in the background to create a brand that is reflective of a car club in 2021.

Our roadmap branding comes at a time when the country is on a road map of its own out of lockdown and a return to freedom is on the horizon. Co wheels will run parallel with this to ensure our members can reconnect with their families and communities on the road to freedom.

With the pandemic in mind, we have divided the rebrand into two phases which we expect to be completed by the end of 2021. Here is what changes you can expect in phases 1 and 2.

Phase 1

Phase 1 of the rebrand has now been complete, and this is what you may have noticed already. Our rebranded designs have now been released and you will have seen our new brand colours, logos and images on the website, the booking site and the phone apps.

A handful of vehicles have the new branding and any new road signs from February 2021 have been in the new branding.

Phase 2

We expect phase 2 to be completed by the end of 2021 and this includes user experience developments to app, booking system and our processes, a nationwide rollout of rebranded vehicles and an update of all road signs.

If you have any feedback on the changes then get in touch.

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